5. In light of AIDWAs charges, how would you suggest Fair & Lovely promote its product? Discuss....

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5. In light of AIDWA’s charges, how would you suggest Fair & Lovely promote its product? Discuss.

Would your response be different if Fairever continued to use “fairness” as a theme of its promotion? Discuss.

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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