6.6 A number of alternative entry modes were identified in the chapter. Locate a company that uses...
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6.6 A number of alternative entry modes were identified in the chapter. Locate a company that uses export and one using overseas production or a strategic alliance. Describe their market entry strategies and determine why the companies differ in the entry mode being used.
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Related Book For 
International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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