8.10 Why might an international marketer prefer a joint venture to a licensing arrangement? ...

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8.10 Why might an international marketer prefer a joint venture to a licensing arrangement?

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International Marketing And Export Management

ISBN: 9780273743880

5th Edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Oct 08, 2024 05:00 AM

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8.10 Why might an international marketer prefer a joint venture to a licensing arrangement?
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8.10 Why might an international marketer prefer a joint venture to a licensing arrangement? ...

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International Marketing And Export Management

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