8.14 Choose a company that has made both a direct investment in a foreign country and has...
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8.14 Choose a company that has made both a direct investment in a foreign country and has become part of a strategic alliance in that same, or another, country and analyze why the company chose those particular modes of entry.
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International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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