8.4 When developing manufacturing operations in foreign markets, is it better for the international marketer to seek
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8.4 When developing manufacturing operations in foreign markets, is it better for the international marketer to seek out mergeracquisition possibilities or start from scratch (a greenfield investment)? Explain.
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Related Book For
International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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