8.5 Why might an international marketer that is involved in foreign production still have problems concerning channel

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8.5 Why might an international marketer that is involved in foreign production still have problems concerning channel control and cooperation? Would such a marketer handle channel conflict differently than the international marketer that exports?

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International Marketing And Export Management

ISBN: 9780273743880

5th Edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Oct 08, 2024 05:00 AM

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8.5 Why might an international marketer that is involved in foreign production still have problems concerning channel

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International Marketing And Export Management

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