9.11 Find a company exporting its product under the same brand name in all (or most) countries...
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9.11 Find a company exporting its product under the same brand name in all (or most)
countries and a company that uses a variety of brands. How do these companies differ and are these the reasons for different branding policies? Explain.
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Related Book For 
International Marketing And Export Management
ISBN: 9780273743880
5th Edition
Authors: Gerald Albaum, Edwin Duerr
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