After being exposed to PETA's various ad campaigns, do you think most people would be more knowledgeable

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After being exposed to PETA's various ad campaigns, do you think most people would be more knowledgeable or aware of the organization and its goals, or simply more aware of its controversies?

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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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