Assume that you are the director of international marketing for a company producing refrigerators. Select one country
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Assume that you are the director of international marketing for a company producing refrigerators. Select one country in Asia and one in Europe and develop screening criteria to use in evaluating the two countries. Make any additional assumptions that are necessary about your company.
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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