of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some

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of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some of the conditions in each phase that may exist in a country that would lead a marketer to exclude it.

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International Marketing, 5e (UK Higher Education Business Marketing)

ISBN: 227395

5th Edition

Authors: Pervez Ghauri, Philip R. Cateora

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Question Posted: Oct 28, 2024 04:00 AM

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of the international planning process, countries may be dropped from further consideration as potential markets. Discuss some

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International Marketing, 5e (UK Higher Education Business Marketing)

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