Assume you are marketing director of a company producing refrigerators. Select one country in Asia and one

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Assume you are marketing director of a company producing refrigerators. Select one country in Asia and one in Latin America and develop screening criteria to evaluate the two markets. On the basis of these criteria, make an analysis and select the country you should enter.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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