What are the factors that influence the attractiveness of a country as a market? How can you

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What are the factors that influence the attractiveness of a country as a market? How can you do the analysis to select a market to enter?

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:03 AM

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What are the factors that influence the attractiveness of a country as a market? How can you do the analysis to select a market to enter?
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What are the factors that influence the attractiveness of a country as a market? How can you

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International Marketing

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