Choose any brand and trace its country of origin and the level of adaptation that has been
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Choose any brand and trace its country of origin and the level of adaptation that has been carried out in its marketing in the country of origin and your country. Explain why these adaptations have been made.
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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