Cultures are dynamic. How do they change? Are there cases where changes are not resisted but actually

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Cultures are dynamic. How do they change? Are there cases where changes are not resisted but actually preferred? Explain. What is the relevance to marketing?

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:02 AM

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Cultures are dynamic. How do they change? Are there cases where changes are not resisted but actually preferred? Explain. What is the relevance to marketing?
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Cultures are dynamic. How do they change? Are there cases where changes are not resisted but actually

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International Marketing

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