What is material culture? What are its implications for marketing? Give examples.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:02 AM

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What is material culture? What are its implications for marketing? Give examples.
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What is material culture? What are its implications for marketing? Give examples.

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International Marketing

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