Define and explain the following: controllable elements in the international marketers task uncontrollable elements in

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Define and explain the following:

– controllable elements in the international marketer’s task

– uncontrollable elements in the international marketer’s task

– self-reference criterion (SRC)

– international marketing orientation

– global awareness.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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