Discuss how different stages in the life cycle of a product can influence the standardisation/ adaptation decision.

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Discuss how different stages in the life cycle of a product can influence the standardisation/

adaptation decision. Give three examples.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:03 AM

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Discuss how different stages in the life cycle of a product can influence the standardisation/ adaptation decision. Give three examples.
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Discuss how different stages in the life cycle of a product can influence the standardisation/ adaptation decision.

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International Marketing

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