IKEA has a vision of building up a global brand. Can IKEA be regarded as a global

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IKEA has a vision of building up a global brand. Can IKEA be regarded as a global brand? How does IKEA’s marketing strategy in Russia influence/contribute to the company’s brand vision?

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International Marketing, 5e (UK Higher Education Business Marketing)

ISBN: 227395

5th Edition

Authors: Pervez Ghauri, Philip R. Cateora

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Question Posted: Oct 28, 2024 04:00 AM

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IKEA has a vision of building up a global brand. Can IKEA be regarded as a global brand? How does IKEAs marketing strategy in Russia influence/contribute to the companys brand vision?
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IKEA has a vision of building up a global brand. Can IKEA be regarded as a global

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International Marketing, 5e (UK Higher Education Business Marketing)

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