In what respects do you think that IKEAs market behaviour in Russia has been different due to
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In what respects do you think that IKEA’s market behaviour in Russia has been different due to the fact that Russia is an emerging market?
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Related Book For
International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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