In the event that you decided to break the strategic alliance with Mercadona, what would be the

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In the event that you decided to break the strategic alliance with Mercadona, what would be the first steps or measures you would take to replace the loss of a customer as important to you as Mercadona?

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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