While Aldi and Lidl entered some foreign markets via acquisitions (see, for instance, the acquisition of Hofer
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While Aldi and Lidl entered some foreign markets via acquisitions (see, for instance, the acquisition of Hofer by Aldi in Austria in 1967), they mostly opt for greenfield investments. Discuss the reasons why Aldi and Lidl are choosing greenfield investments as a primary market entry strategy.
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