Is it justifiable for Starbucks to charge different prices in international locations? Is charging higher prices where

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Is it justifiable for Starbucks to charge different prices in international locations? Is charging higher prices where average per capita income is lower than other markets an ethical practice?
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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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