Is requiring customers to visit stores to make installment payments and locating installment desks at the back

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Is requiring customers to visit stores to make installment payments and locating installment desks at the back of stores an ethical method of gaining foot traffic and free advertisement of its products, or an unethical exploitation of the poor?

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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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