Casas Bahia advertisements suggest that satisfaction is high among its customers. Are Casas Bahia customers right to
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Casas Bahia advertisements suggest that satisfaction is high among its customers. Are Casas Bahia customers right to be satisfied or does the lack of education among bottom of the pyramid customers prevent them from realizing they are being exploited?
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Related Book For
Ethics In Marketing International Cases And Perspectives
ISBN: 9781138648098
2nd Edition
Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris
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