One of the first things companies discover about international channel-of-distribution patterns is that in most countries it

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One of the first things companies discover about international channel-of-distribution patterns is that in most countries it is nearly impossible to gain adequate market coverage through a simple channel-of-distribution plan. Discuss.

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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Question Posted: Oct 28, 2024 02:03 AM

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One of the first things companies discover about international channel-of-distribution patterns is that in most countries it

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International Marketing

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