strategy in the USA using the adaptation/standardisation framework. Would you have adapted product, distribution and promotion to
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strategy in the USA using the adaptation/standardisation framework. Would you have adapted product, distribution and promotion to the local context given that FCA aimed to establish a global brand?
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International Marketing, 5e (UK Higher Education Business Marketing)
ISBN: 227395
5th Edition
Authors: Pervez Ghauri, Philip R. Cateora
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