The adequacy of a product must be considered in relation to the general environment within which it

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“The adequacy of a product must be considered in relation to the general environment within which it will be operated rather than solely on the basis of technical efficiency.” Discuss the implications of this statement.

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International Marketing

ISBN: 9780073380988

14th Edition

Authors: Philip R Cateora

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Question Posted: Oct 23, 2024 03:01 AM

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The adequacy of a product must be considered in relation to the general environment within which it

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International Marketing

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