Theoretically, the market is an automatic, competitive, self-regulating mechanism that provides for the maximum consumer welfare and

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‘Theoretically, the market is an automatic, competitive, self-regulating mechanism that provides for the maximum consumer welfare and that best regulates the use of the factors of production.’

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International Marketing

ISBN: 187934

4th Edition

Authors: Cateora, Philip R.;Ghauri, Pervez N

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