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The marketing department of UNISA employs several subsystems that assists in assessing and tracking the activities of their competitor institutions. These subsystems also serve

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The marketing department of UNISA employs several subsystems that assists in assessing and tracking the activities of their competitor institutions. These subsystems also serve as early warning systems of any threats and opportunities that UNISA can prepare for. This scenario BEST describes which ONE of the following? a. Marketing research subsystem b. Marketing intelligence subsystem c. Statistical subsystem d. Internal reporting subsystem

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