Visit coca-cola.com. The website gives the viewer the option to switch to the websites for various countries.

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Visit coca-cola.com. The website gives the viewer the option to switch to the websites for various countries. This option is typically a tab at the top right. Using the tab, explore websites for various countries. Look at least-developed country websites, websites for countries on each continent, and websites for emerging markets. Based on an in-depth review of at least five websites, discuss how Coca-Cola changes the website content to reflect local technological and cultural preferences.

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International Marketing

ISBN: 9781506389219

2nd Edition

Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack

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