Youtube.com contains videos from throughout the world. Search for consumer-generated videos from various countries. Vary the countries
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Youtube.com contains videos from throughout the world. Search for consumer-generated videos from various countries. Vary the countries based on factors of your choosing, but be certain to include countries that are different. Examining the videos, do you find evidence of cultural convergence, divergence, and/or cross vergence? Use specific examples to support your claims. After finishing, consider how the target market for youtube.com across these markets may or may not explain finding convergence.
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Related Book For
International Marketing
ISBN: 9781506389219
2nd Edition
Authors: Daniel W. Baack, Barbara Czarnecka, Donald E. Baack
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