Visit the websites of three multinational firms, for example, www.vw.com, www.sony.com, and www.nike.com. How does each firm

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Visit the websites of three multinational firms, for example, www.vw.com, www.sony.com, and www.nike.com. How does each firm use social media to achieve its international marketing goals? Suppose you worked for a small company. Based on your investigation of the above sites, write a memo to your superior in which you describe the most important social media features of corporate websites for facilitating international marketing success.

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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