Distinguish between social media and traditional media in international marketing.

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International Marketing

ISBN: 9780357445129

11th Edition

Authors: Michael R. Czinkota, Ilkka A. Ronkainen, Annie Cui

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Question Posted: Jan 21, 2024 12:25 PM

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Distinguish between social media and traditional media in international marketing.

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Traditional media and social media have distinct characteristics especially when applied to international marketing 1 Content Creation and Control Traditional media such as television radio and print ...View the full answer

International Marketing

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