What impact might the wider financial crisis and The Co-operative Bank's own near collapse, have on the

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What impact might the wider financial crisis and The Co-operative Bank's own near collapse, have on the appeal of The Co-operative Bank as an ethical bank to consumers?

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Ethics In Marketing International Cases And Perspectives

ISBN: 9781138648098

2nd Edition

Authors: Patrick E. Murphy , Gene R. Laczniak , Fiona Harris

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