While Aldi and Lidl entered some foreign markets via acquisitions (see, for instance, the acquisition of Hofer

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While Aldi and Lidl entered some foreign markets via acquisitions

(see, for instance, the acquisition of Hofer by Aldi in Austria in 1967), they mostly opt for greenfield investments. Discuss the reasons why Aldi and Lidl are choosing greenfield investments as a primary market entry strategy.

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International Marketing, 5e (UK Higher Education Business Marketing)

ISBN: 227395

5th Edition

Authors: Pervez Ghauri, Philip R. Cateora

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Question Posted: Oct 28, 2024 04:00 AM

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While Aldi and Lidl entered some foreign markets via acquisitions (see, for instance, the acquisition of Hofer

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International Marketing, 5e (UK Higher Education Business Marketing)

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