3 You are a newly installed marketing manager in a company selling products in the business-tobusiness sector.
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3 You are a newly installed marketing manager in a company selling products in the business-tobusiness sector. Currently, the company has only a limited web site containing electronic versions of its brochures. You want to convince the directors of the benefits of investing in the web site to provide more benefits to the company. How would you present your case?
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Related Book For
Internet Marketing: Strategy, Implementation And Practice
ISBN: 399912
3rd Edition
Authors: Dave Chaffey
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