Design a web site Design an e-retail web site for a specialist retailer serving a niche market, for example a specialist health product retailer (see Figure 10.2). Use the four key factors identified by Wolfinbarger and Gilly (2003) to guide your design. Remember to consider:

1 Who are the online customers?

2 What are the online customer expectations?

3 How can the web site deliver online customer satisfaction?

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Naturally Promoting WE ARE ALL IN THE PROCESS HOME COMPANY MY HEALTH PRODUCTS MV BASKET CONTACT US The growing numbers of people seeking methods to de-stress, desoxity, and rebalance ther lives reflects our recreasing need to recones with and benefit from the positive healing energies within us and from nature. Our products have been developed to support and accelerate this process of reconnection, Primordial nutrition (Klamath blue-green algae, enzymes, Probiotics, Plant Extracts) and Vibrational Energes. All our products: consist of pure natural ingredients or standardised extracts are developed by pharmacists and produced in accordance with t requirements (CMP) are supported by rigorous scientic cudies and clinical tria memony roading the cotton on no not who her camelse's there Pamerdal Nutation fibrational Eseries Cicle the sorber of this is not intended futute for the aduce of medical dotter Returns & Cancellation Rights | Delivery & Shipping Tour Privacy Removing your Details | Terms & Conditions 2005 Smply Vital Ltd PAL WEB DESIGN SOLUTIONS