Evaluate the range of restructuring options for an existing bricks-andmortar organisation to move to bricks-and-clicks or clicks-only,

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Evaluate the range of restructuring options for an existing ‘bricks-andmortar’

organisation to move to ‘bricks-and-clicks’ or ‘clicks-only’, contributing a higher online revenue.

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Digital Business And E Commerce Management

ISBN: 9781292193335

7th Edition

Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

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