Research Use the Internet to identify the cost of ad placement in a number of media. Identify
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Research Use the Internet to identify the cost of ad placement in a number of media. Identify the cost per thousand (cost/1,000 people reached) for each medium. Identify which media have a higher cost.
Specify why these media are able to charge a higher price.
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Related Book For
Business Principles And Management
ISBN: 9781111571726
12th Edition
Authors: James L. Burrow, Kenneth E. Everard, Brad Kleindl
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