Research Use the Internet to identify the cost of ad placement in a number of media. Identify

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Research Use the Internet to identify the cost of ad placement in a number of media. Identify the cost per thousand (cost/1,000 people reached) for each medium. Identify which media have a higher cost.

Specify why these media are able to charge a higher price.

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Business Principles And Management

ISBN: 9781111571726

12th Edition

Authors: James L. Burrow, Kenneth E. Everard, Brad Kleindl

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