Math A book and gift store with average annual sales of $700,000 spends 3 percent of its

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Math A book and gift store with average annual sales of $700,000 spends 3 percent of its sales for advertising. The store’s advertising budget is divided as follows: catalogs, 30 percent; calendars and other sales promotions, 7 percent; window displays, 15 percent;

newspaper advertising, 15 percent; direct mail, 20 percent; and miscellaneous, 13 percent.

a. How much is the average annual advertising budget?

b. What is the amount spent on each type of advertising?

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Business Principles And Management

ISBN: 9781111571726

12th Edition

Authors: James L. Burrow, Kenneth E. Everard, Brad Kleindl

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