Review the following digital businesses against Michael Rappa’s basic categories of business models (see http://digitalenterprise.org/models/models.html). Can you group the companies into different business models? Are any models missing or can they be simplified? Do you think these business models operate in isolation?

• www.zopa.com

• www.zeek.me

• https://deliveroo.co.uk

• www.lyst.co.uk

• www.blablacar.co.uk

• http://trussle.com