The routes products follow while moving from producer to consumer, including all related activities and participating organizations,

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The routes products follow while moving from producer to consumer, including all related activities and participating organizations, are called

a. routes of distribution

b. methods of distribution

c. channels of distribution

d. the marketing route

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Business Principles And Management

ISBN: 9781111571726

12th Edition

Authors: James L. Burrow, Kenneth E. Everard, Brad Kleindl

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