What methods can firms use to create switching costs and lock-in customers to their website?

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What methods can firms use to create switching costs and ‘lock-in’ customers to their website?

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Introduction to E-Business Management and Strategy

ISBN: 978-0750667319

1st Edition

Authors: Colin Combe

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Question Posted: Aug 26, 2020 08:34 AM

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What methods can firms use to create switching costs and lock-in customers to their website?

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Becoming an Agile Company A business can use information technolo...View the full answer

Introduction to E-Business Management and Strategy

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