Which strategic marketing assumptions and decisions arguably made Boo.coms failure inevitable? Contrast these with other dot.com-era survivors
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Which strategic marketing assumptions and decisions arguably made Boo.com’s failure inevitable? Contrast these with other dot.com-era survivors that are still in business, such as lastminute.com, Egg.com and Firebox.com.
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Related Book For 
Digital Business And E Commerce Management
ISBN: 9781292193335
7th Edition
Authors: Dave Chaffey, Tanya Hemphill, David Edmundson-Bird
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