Your friend follows your advice and writes a business plan to create a new business called Cookies to Go. She does not include a marketing plan and you mention it. She says, “Everyone likes cookies.

My prices depend on how much it costs to make each type of cookie.

And there isn’t a cookie store within three blocks of where I plan to locate my business. How could I go wrong?” List questions that should be answered in the marketing plan that would make your friend give more thought to her decision.