1. Customer satisfaction is a “soft measure” of what customers think of a product or service. We already know that people from different cultures have a tendency to answer surveys and these “soft” questions differently based on their cultural background. In general, how would we expect someone from the United States, China, Japan, Canada, and the United Kingdom (the top five countries with the largest number of Starbucks stores worldwide) to answer how satisfied they were with a recent Starbucks visit?