1.1. Why do superstar athletes have so much brand selling power? ...

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1.1. Why do superstar athletes have so much brand selling power?

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Global Business Today

ISBN: 9781264067503

12th Edition

Authors: Charles Hill

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Question Posted: Oct 19, 2024 04:00 AM

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1.1. Why do superstar athletes have so much brand selling power?
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1.2. Why does the selling power of athletic superstars often transcend sports equipment and apparel?
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Global Business Today

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