1.2. Worldwide, Red Bull has the highest market share of all energy drinks, with more than 6...

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1.2. Worldwide, Red Bull has the highest market share of all energy drinks, with more than 6 billion cans sold annually (that’s almost one can for every person worldwide). So, either you drink Red Bull, or your friend does! Does the sheer number of Red Bull cans sold—basically its popularity—make you more or less interested in supporting the product with your purchase?

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