1.3. Red Bull mass markets its products in a unique way. To support the companys international business...
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1.3. Red Bull mass markets its products in a unique way.
To support the company’s international business strategy, Red Bull hosts a number of extreme sporting events. Personally, how reachable are you as a customer via these extreme sporting events, or does it even matter? Some marketers believe that just knowing the “brand myth” and Red Bull “legend” is enough to make people buy the product. Do you agree or no, and why?
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