2. A distribution strategy decision is an attempt to define the optimal channel for delivering a product
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2. A distribution strategy decision is an attempt to define the optimal channel for delivering a product to the consumer. Significant country differences exist in distribution systems. In some countries, the retail system is concentrated; in others, it is fragmented. In some countries, channel length is short;
in others, it is long. Access to distribution channels is difficult to achieve in some countries, and the quality of the channel may be poor.
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Related Book For
Global Business Today
ISBN: 9781259269400
5th Canadian Edition
Authors: Charles Hill, G. Tomas M. Hult, Thomas McKaig
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